The chemical products generally refer to the products from chemical industry. As a kind of raw material or midbody, it is used to manufacture other products through providing to related industrial engineering, agriculture, business and some individual customer. Because of the high requirement for technique, there is a few professional chemical and magnesium oxide manufacturer. At present, the marketing channel mainly presents these characteristics:
- The magnesium oxide manufacturers hold important influence for general manufacturers and intermediary businesses, and have strong channel control. The general manufacturers and intermediary businesses just have cooperative partnership with chemical manufacturers. The manufacturers take magnesium oxide as raw material to produce the finished products. It has larger quantity demanded, and need stable supply. Once the purchaser confirms a product from a magnesium oxide manufacturer, it would repeat purchase regularly and form a habit.
- For some manufacturers and intermediary businesses with large quantity demanded, the control of magnesium oxide manufacturer is limited. Although these have no special relationship with magnesium oxide manufacturers, they have strong capital strength and large amount purchased. What’s more, they have a certain right of speech in the market. On the one hand, they purchase chemical products from domestic magnesium oxide suppliers and manufacturers. On the other hand, the buy it through importing or other channels. As thus, they can effectively defuse the control from domestic magnesium oxide manufacturers.
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