Making the Most Out of Social Media Marketing

May 3, 2017 | Author: | Posted in SEO

It seems like it would be a no-brainer at this point, but it has to be said, some businesses are still reluctant to spend resources and time on social media marketing. Others have an intention to do so but don’t have a clear understanding of how to use social media, who to turn to for help, or what data to analyze for return on investment (ROI). Fortunately, there are full-service professional marketing companies like 180fusion who can help companies with social media marketing strategy. If the company is new and in need of a full suite of services, such as website, logo and search engine optimization, those services are also available.

What’s the Big Deal About Social Media Strategy?

 Thanks to big data collection, the industry has invaluable information on what actually drives consumer interest online and influences them. Research indicates that social media influences and reaches target audiences more frequently than any other digital platform. Other digital platforms are still quite useful for reaching all consumers.  However, the content-driven information that is intended for a targeted audience, such as a top buying demographic, or a demographic a business has a goal of expanding their market share, can be reached most easily and most personally through social media.  Social media is the best place for content which humanizes a brand and sets it apart from its competitors. This personalization not only connects with the audience, but minimizes marketing waste, because a message is not being sent to a mismatched audience.

Social media is also an excellent way to establish a business as a thought leader. By making social media sites educational and entertaining by including interesting thoughts, FAQs, blog posts, quotes, games, giveaways, infographics, videos or other items, a business becomes established as a leader in the industry who cares about its consumers. This will encourage consumers to form a personal relationship with a business and a feeling of loyalty. 180 fusion can manage social media platforms and regularly create new content on business sites so followers will remain engaged and informed.

Say What You Mean, Mean What You Say

 Having a clear message established before businesses begin communicating on social media is critical. Social media tends to be a mixture of planned and unplanned content; that is, some of the content on  social media platforms should appear to be spontaneous. However, even spontaneous content should be considered carefully before it appears and should be consistent with the message. There’s always a tension with social media strategy between having a carefully defined message and having content which is organic and original. These two concepts are not mutually exclusive. Half of the battle is figuring out what social media platforms and what target audience is appropriate for the business and the content. The other half is having superior producers of social media content who are also able to demonstrate through metrics that the strategy being implemented is working. 180fusion can provide easy to track metrics that can demonstrate how well a social media strategy is working and help identify any areas that need to be adjusted. Social media advertising is an investment that’s easy to make when a business understands the trends and has a forward thinking strategy.

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