Importance of Web Hosting on Search Engine Rankings

September 13, 2017 | Author: | Posted in Web Hosting

Web hosting has a significant impact on the SEO of a website. However, hosting is always overlooked term in SEO and is seldom mentioned in relation with SEO practices

User experience has always been a big factor for all the major search engines and it is also one of the important factors in SEO. Page load speed is one such crucial factor that offers a better browsing experience. Other essential components are Network uptime, availability of bandwidth, and server performance that can boost website performance to a great extent.

You will surely agree that frequent downtime events and reduced page load speeds will result in site abandonment by visitors. This can certainly impact your overall rankings and can give a negative impact in terms of UX. This clearly portrays the essence of uptime, maintenance, and uninterrupted website availability.

Keeping this in mind, we have evaluated various web hosting factors that affect the Search Engine Optimization.

Website Speed & Web Hosting

Modern day internet users are using smart phones or Wi-Fi connections to access internet. In such a fast paced world, who would love waiting for a page to load? Instant loading pages are sure to glue your visitors to your website. Further, search engines give higher priority to such fast loading sites.

Web site traffic is directly proportional to the speed of the site. Therefore, a faster loading website has better chances to attract and sustain visitors than a slow performing site.

So, find a reliable web host that can help you speed up your website by offering an SLA backed with a guarantee of 99.99 percent uptime. In case you come across a slow loading site, check your server, any instance of bad coding, number of images, the HTML / CSS, etc. Compress all the images if they are greater than100kb.

Use a good analytics tool to check the speed of your site and the pages that load. Select a hosting provider that has earned a good reputation of offering remarkable speed to their customers. Along with choosing a good host, evaluate various hosting options. The most recommended option is VPS hosting for availing dedicated resources. Most providers do not recommend shared hosting as it is vulnerable to resource consumption by even a single neighbor. But in case of VPS, one remains assured of getting the specified resources even if a neighbor is consuming large resources.

Web site availability

It is no wonder that repeated downtime will affect your traffic & the SEO because the bots are not able to access your site more frequently. You may even experience a fall in the PR and site reputation as your site can be frequently inaccessible owing to this issue.

In such scenario, choose a web hosting provider that offers 99 percent uptime and more to get result of high performance servers and constant monitoring of performance factors. Choosing reputable hosts will assure you a sound uptime of about 100% & will also compensate site owners in the event of an unexpected event.


Server crashes also cause downtime issues. Other problems including overloading due to high traffic, lack of proper maintenance, viruses or malware may cause server crash. In case of any server crashes it is the ability host to bring it back to life.

Type of hosting & SEO

Due to the affordability and convenience, people frequently choose shared hosting as the entry level hosting. In this the websites have to share vital resources including bandwidth and storage among hundreds of other neighbors.

Now, it is mostly argued that noisy neighbors can adversely impact your websites SEO and reputation. Also there are many conflicting arguments about the same Therefore, it is advised to be on the safe side by choosing a reliable and reputed host.

You may find a plethora of hosting companies out there but it is always better to exercise extreme care and precaution before choosing the right hosting company. Check out their reviews, or get information from other website owners that are using their services. You can also check out the presence of top tiered data centers that will help you to narrow down to the right host.

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