Evolution of Media Audience Intelligence in Sports Marketing

September 20, 2017 | Author: | Posted in Business, Public Relations

Media Intelligence is the process of gathering all the data available through social media and news media outlets and analyzing the data to allow for better business decision-making. Media Audience Intelligence includes questions about messaging efficiency, share of voice, audience influencer strategy, journalist reach, and competitor performance in all these areas.

Sports Markets each year publishes a number of in-depth research reports on the sports media business. The branded reports from research agencies focus on topical subjects affecting the sports industry. They also publish media audience reports on how viewers are consuming sports and view figures for sports events.

The key question figured out by media intelligence is that “Who’s watching sports and how are they watching?”. The sports media reports allow understanding the current audience, potential audience and the audiences of competitors.

It’s quite difficult to understand how fans are using the ever-increasing media platforms to follow the sport is vital in the digital age. The sports marketing agency also provide insight and analysis into how fan engagement with sports coverage is changing and how their attitudes towards new media consumption are developing. The report takes an in-depth look at the Champion League, football, basketball, baseball, hockey, soccer, motor sport and boxing etc.

The market research agencies also conduct media monitoring which includes monitoring the output of the print, online and broadcast media. It can be conducted for a variety of reasons, including political, commercial, scientific, and so on. The sports culture is becoming more changing day by day as the idea that sport is a man’s world is now outdated as the sport is at the front line when it comes to challenging gender roles. These media reports predict that female fans will become equal to male fans, which seems a credible forecast in sports market.

As per the outcomes from media intelligence reports, now there are many new and accessible ways to view sports now, from mobile, social to visual reality. This may not sound like a big deal because they are still watching sports however empty venues put a negative impact on the sports marketing industry.

Presently it’s easier to figure out the costs affecting the fan experience, how many fans can afford the prices and where the proceeds of sponsorship go. This all areas are analyzed and then are elaborated in the sports media reports. They help to make the sports more accessible to all.

Measuring the efficiency and understanding consumer becomes more favorable and easy with the relevance of media intelligence.

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