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Author: Olivia Jones

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The Present Scenario of Sports Marketing Research

September 22, 2017 | Posted in Business, Public Relations

Sports marketing research makes it easier to understand the overview of sports preferences, attitudes, lifestyles and interests of fans and make it easier for sports industries to understand what effective strategies can be undertaken to strive more needs of sports and sports industries. What is Sports marketing? Sports marketing research helps the sports industries to …

Evolution of Media Audience Intelligence in Sports Marketing

September 20, 2017 | Posted in Business, Public Relations

Media Intelligence is the process of gathering all the data available through social media and news media outlets and analyzing the data to allow for better business decision-making. Media Audience Intelligence includes questions about messaging efficiency, share of voice, audience influencer strategy, journalist reach, and competitor performance in all these areas. Sports Markets each year …