Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products.
Affiliate marketing is one of the most popular monetization techniques for niche publishers and is being used by hundreds of thousands of sites in a wide variety of verticals.
The most appropriate and lucrative method (or methods) can depend on a number of factors, including your site’s niche and characteristics of your audience. Below is an overview of some of the most popular affiliate marketing implementations.
- Coupons :
The recession has seen the way that customers shop online change. Savvy shoppers know there is often a discount to be had by shopping online and will conduct searches geared towards finding these discounts. Affiliate marketing on prominent coupon websites like RetailMeNot, Groupon, or Coupon Cabin can be can be highly successful. This is by far the fastest gainer in terms of popularity and success for affiliates.
2. Product review :
Product review sites are another popular vehicle for affiliate marketing strategies. Because these sites are inherently focused on providing information about products in which visitors are likely interested, the affiliate tie-in is pretty straightforward. The author writes about a product, highlighting the features and addressing any concerns, and then includes a link where readers can go to purchase the product. This model works with both physical products and “e-products” such as software programs or e-books. In order to be successful using this model over the long term, you’ll need the trust of an audience that can only be earned through integrity and transparency.
3. Email :
This is the best way to stay in touch with people. Even just a monthly newsletter is a good internet marketing promotion, but common affiliate email efforts include sending content via email, promoting special or new products, and offering freebies. With affiliate email marketing strategies, you can create a series of email templates and strategically stagger and rotate them to reach people.
4. Partner Center / Blogroll :
There are other ways to utilize affiliate links in the same manner many sites use display ads. For example, affiliate links can be housed in a section of a site presented as a “partner center” or “blogroll.”
In this case, these are affiliate links to products and services that would be of interest to affiliate marketers (and webmasters in general). These are effectively right display ads, but presented in a way that implies an endorsement from the site (which is a highly respected industry publication).
This model can be used easily alongside other models. It’s probably most effective for sites that have a relatively large audience and are generally viewed as authoritative on a particular topic or industry.
5. Social Media :
Social media is the hottest sector on the Internet right now and only getting bigger and more powerful. This means, as an affiliate, you need to be actively using social media sites to promote yourself and your websites/blogs. You can learn more about effectively using social media, here, here, and here.
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