Search engine marketing and Search Engine Optimization Services are considered the two most important and effective online marketing strategies. Both involve using the search engine platform for promotion, but are different in that one focuses on generating paid traffic and the other on organic traffic. Both are essential part of an overall digital marketing campaign. Search engine marketing is also referred to as SEM and search engine optimization as SEO. This guide explores the benefits of both these strategies.
1. Reach Your Targeted Audience
What makes SEM and SEO so special and effective is that they always take your brand or product to your target audience. Your SEM and Search Engine Optimization Service will run campaigns in which your brand will be promoted to people who are searching for your products/services. Both these strategies target keywords which are specific to your niche. SEM creates ads and SEO focuses on creating content which is put in front of your target audience when they search for what you have to offer. This is much more effective and better than other forms of marketing where you are trying to reach everyone (not targeted audience).
2. SEM & SEO Cover the Short-Term & Long-Term
SEM campaigns are generally designed to cover the short-term. Once you sign-up for the ads, the Search Engine Marketing Company will start the campaigns by targeting ads at your audience. You can also expect faster results.
On the other hand, SEO is a relatively longer-term strategy. Your SEO agency will research your targeted keywords, develop content and run campaigns for several months so that your webpages get ranked high in search engine results pages (SERPs). Once your pages receive higher ranking for your targeted keywords, more people are going to find your pages when they search for your products/services.
3. Both SEM & SEO are Measurable
Another benefit of using these search engine promotional strategies is that they are easily measurable. You can always keep track of your campaigns’ performance, make adjustments and get better ROI. Your Search Engine Optimization Company will be require to send you regular reports to ensure that you always know how your campaigns are working. There are many tools including Google Analytics and custom tools that provide you all the valuable stats of your campaigns.
4. Build Strong Brand Awareness
When you think of brand awareness, print advertising and TV commercials are the first things that come to your mind. A Search Engine Marketing Company can help you take your brand to the specific target audience that is looking for your products or services. This is different from the kind of general marketing that is prevalent in conventional promotional channels.
SEM focuses on creating ads and presenting them whenever someone searches for your targeted keywords. The moment they click on your ad, they are directed to your relevant webpage. On the other hand, SEO focuses on improving your webpages’ search engine rankings. SEO can take time, but the results remain for longer-term. So you can use both search engine marketing and Search Engine Optimization Services in combination or separately based on what kind of marketing goals you have.
Author: neuronimbusThis author has published 4 articles so far. More info about the author is coming soon.